What is SEO and how does it work
Search engine optimization, or SEO for short, is the process of optimizing your website so that you rank higher in search engines like Google. This includes using keywords and phrases to improve your site’s relevance to certain topics. There are many other factors that go into an optimized website, but these are some of the most important ones.
The Benefits of using Youtube for SEO
YouTube is a powerful tool that can be used to increase your search engine optimization. It has been shown that if you use keywords in the video title and text description, people will be more likely to click on your link when they do a Google search for those terms. In this blog post, we are going to talk about 11 benefits of using Youtube for SEO.
Benefit #1: You can connect to your audience more effectively.
If you are using video marketing, and sharing quality content, then there is a good chance that people will want to share the links with their friends and family members who may be interested in what you have to say. When they do this, it boosts your rankings on Google and other search engines.
Benefit #2: You can engage with your Audience.
If you are using video marketing, then it is easier to increase engagement than if you use only text and images on your website content or blog posts. People will watch the videos that they find interesting and share them via social media sites like Facebook, Twitter, and Google+. When you engage with your audience in this way, it can boost your organic marketing efforts quite efficiently. All it requires is a good strategy and some consistency.
Benefit #3: You can build relationships.
If you are using video marketing to increase the number of visitors that come to your site from search engines like Google or Bing, then there is a good chance you’ll need to cultivate a relationship with your audience via your content. Of course, this takes time but it is something you want to focus on from the get-go. We’ve found it’s best to work towards building the relationship over the long term as opposed to trying for quick results from a one-time video upload. If you’re making content solely to try to “make a sale” – you’re doing it wrong.
Benefit # 4: You can show off your expertise in certain topics.
If you are using video marketing, then you will be able to show people the expertise you’ve built up in your field. When you demonstrate this aptly, you instill trust within your audience and give them a reason to want to subscribe and return to your content again and again as opposed to just visiting once after finding an article or video of yours on Google.
Benefit #5: You can increase brand awareness.
If you are using video marketing, then there is a greater chance that people will be aware of your brand name and what it stands for. When this happens, they may be more likely to visit your website or blog in the future to find out more about what you have to offer. Get this right and you’ll increase company revenue in no time. 😉
Benefit #6: You can increase website traffic.
If you are using video marketing, then there is a greater chance that people will visit your website after watching one of your videos. This increased traffic can result in more leads and customers for your business over time + stronger website SEO.
Benefit #7: You can keep visitors on your site longer.
If you are using video marketing, you should also bed sharing those videos on your website. Your site visitors will stay on your website longer than if you only had text and images. When this happens, it gives you the opportunity to show why you’re the solution they’ve been looking for and ultimately converting them to a new client or customer.
Benefit #8: You can increase your credibility.
If you are using video marketing to get more people interested in what you have to say, and sharing valuable information with them, then it will prompt your audience to make time out of their day to visit your website and blog posts more often than not. This is valuable because the more time your prospects spend with you and your content – the more “buyer-ready” they’ll be once they talk to you about your product or service.
Benefits #9: You are using the most effective marketing tool available today.
There are a number of reasons why YouTube is such an effective marketing tool. First, YouTube has extremely high search engine optimization (SEO). This means that videos uploaded to YouTube are more likely to show up in Google searches than videos on other websites. As a result, businesses that upload videos to YouTube can reach a much wider audience than they would if their videos were hosted on their own website.
Secondly, because viewers can watch YouTube videos for free, businesses can reach more people at a lower cost than with any other marketing medium. And because viewers are more likely to buy products after watching a video about them than after reading about them on a website, businesses that use YouTube for marketing can see higher quality leads and conversions.
Benefit #11: You can connect with potential customers on a deeper level.
Video can help you connect with potential customers on a deeper level by giving them a feel for who you are as a business and what you’re all about. It can also help build trust, which is essential for any business relationship.
Studies have shown that consumers are more likely to buy from businesses they ftrust and feel are purpose-driven, and video can be an effective way to establish trust and credibility. By showcasing your company’s culture, values, and products or services in a engaging and informative way, you can make a strong connection with potential customers that could lead to conversions down the road.
After reading this blog, you should have a better understanding of how YouTube can be used to get SEO leads from Google.
In order to get more leads from Google, it’s important you know how the search engine algorithm works. Get your SEO foundation right with a professional who can help you understand what keywords to rank for and how to do so in an ethical way that will build trust among potential customers. Contact us at Zenscape Marketing today if you want expert advice on digital marketing or seo services.
If you’re ready to boost website traffic and begin generating more leads than ever before then book your consultation today!