As businesses strive to be more effective in their branding, many are turning to video production services as a powerful tool. By creating engaging, informative videos about your company and its products or services, you can reach a wider audience and create a stronger connection with potential and current customers. Professional video production can help you tell your brand’s story in an impactful way, increasing the visibility and effectiveness of your marketing efforts. So, if you’re looking for a more effective way to build your brand, consider investing in quality video production services.
Business video production services that help effectively showcase your company and the services or products you offer is one of the best digital marketing techniques that you have at your disposal. When implemented correctly business video production can help improve your Google rankings and even be used as supporting tool in converting leads into clients.
The keyword phrase “Video Production Services” gets searched approximately 10,000 times a month within the United States alone! This statistic derived from Google’s keyword planner shows us exactly how popular and important video production is becoming to digital marketing for businesses. A fact is that professionally produced videos are one of the most powerful ways to grow your brand online.
Why Choose Video Marketing Strategy?
There are incredible benefits of producing high-quality videos for your business. Some of these benefits include:
- Increased Engagement
Video is particularly effective when used to create a strong emotional bond with viewers. It can be a powerful way to connect with potential customers and create an immediate connection that can lead to increased brand awareness and conversion rates. Additionally, videos are more likely to be shared than other types of content, so they can also help to spread the word about your business or product virally.
That being said, data shows that video marketing is becoming an increasingly important tool for engaging customers. According to Wyzowl, 94% of the people using videos as a marketing tool say that it was effective to increase awareness about their service or product. With this, according to YouTube, more than 70% of the users of the streaming giant said that they discovered new brands via YouTube videos.
So, if you’re looking to increase engagement with your target audience, consider using video as part of your marketing strategy. But be sure to test different approaches and measure the results.
- Greater Reach
YouTube is the 2nd most popular search engine and videos have a high probability of being featured in Google search results.
Video can help you to humanize your brand, showcase your products and services, tell your company’s story, and more. And when it comes to increasing reach, videos are far more likely than other types of content to be shared on social media. In fact, more than 99% of current video marketers told us they’ll continue using video in 2021, and two-thirds plan to increase or maintain their spend. What’s more, from the people who told us they don’t currently use video, 79% told us they expect to start in 2022.
Producing high-quality videos is a great way to increase your reach, but if you’re not promoting them effectively, they won’t get very far. Make sure you’re using social media, email marketing, and other marketing channels to promote your videos and drive traffic to them. The more people who see them, the more likely you are to reach new customers and grow your business.
- More leads
Video marketing does lead to more leads. Video is one of the most effective means of marketing because it is both highly engaging and informative. A video can communicate a lot of information in a short amount of time, which is why it is so effective for getting across a marketing message. And because videos are highly engaging, they are much more likely to keep people’s attention than other forms of content. This makes them more likely to take action after watching the video, such as visiting your website or subscribing to your email list. So yes, video marketing does lead to more leads.
The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021). These marketing professionals trust in the potential of video content to be able to grow their business. The majority of them (78 percent) say videos have directly helped to increase sales, while 86 percent also say that videos increased traffic to their website.
- Increased brand awareness
Video marketing can lead to increased brand awareness. In fact, a recent study by Animoto found that when it comes to video marketing, entrepreneurs who regularly use videos are more likely to report success in achieving their business goals.
That’s because videos are a great way to communicate your brand story and connect with your audience in a meaningful way. They help you stand out from the competition and can drive traffic to your website and across social media platforms. So, if you’re looking to increase brand awareness, start by creating engaging and informative videos that will resonate with your target audience.
- Better Return on Investment (ROI)
Video marketing is an extremely effective way to improve your Return on Investment (ROI). In fact, a study by Wyzowl found that 87% of marketers say video has helped them increase traffic.
Video is a very powerful medium because it can both educate and entertain your audience. And when you combine it with well-crafted marketing messages, you can create videos that are truly persuasive. So, if you’re looking for a way to improve your ROI, start using video in your marketing campaigns!
A Creative Strategy
Online video marketing and business video production services add to your website and your raise clients’ awareness of your company & brand. In order for inbound marketing, or any marketing technique for that matter, to work effectively there has to be a tactful formula that is being followed and adapted to the specificity of the business at hand. Focus your business marketing efforts on creating high-quality, well-researched content that helps educate your target audience. When you deliver expertly-crafted content that helps your prospects learn about the topics they are researching you are actively building your online brand. Expert business video marketing will get you more attention from clients while helping explain the value of the services and/or products that you are offering.
Business Video Production Services by Zenscape
Business video production services have a wide range of paths to choose from. You can make a video on pretty much anything that relates to your company. Our team can help produce a Q&A video, tastefully illustrate a product through video, or give a brief overview of your company to help people learn who you are. Zenscape consists of a tight-knit group of expert marketers who will work to ensure you receive the best business video production services possible
Our team of dedicated specialists can help you come up with an effective video script, find the best voice actor for your specific project, and even make custom animations for your needs Once we have a draft, we’ll submit the video back to you for a revisions review and run through any necessary edits before presenting you with a finalized version.
You can put your mind at ease knowing that we are working eagerly to create the perfect promotional video for your offer. When you work with our team, we can also help create a YT channel on your behalf, post all video projects that you complete with our team on this channel, and share the published videos via your other social media platforms. All these steps help ensure that you are properly branding your business online which in turn will help you attract new website visitors.
Having a collection of company video content helps establish your business as an online specialist within your respective industry.
Ready to start?
If you’re ready to boost website traffic and begin generating more leads than ever before, Schedule your Free Consultation today.