5 Tips for Creating an Effective Dental Office Marketing Plan

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Five Tips for Creating an Effective Dental Office Marketing Plan

1. Have a well Developed, User-Friendly Website

The first step for any effective marketing plan is to have a clean,  professional website for your business, and this is no different when launching a dental office marketing plan. Most people choose to search online when trying to find new services, and because of this your website will be the first impression your potential clients have of your business. The more visually appealing and well designed your website is, the more professional your company will appear to people who come across your business for the first time. This can make all the difference between someone choosing you or one of your competitors. 

2. Local SEO is the Best SEO 

Search Engine Optimization, or SEO, is a marketing technique specifically designed to drive traffic to your website by integrating industry specific keywords with informative and entertaining articles. Local SEO targets these methods at people within your general area, dramatically increasing the chances that the people who view your website are the people most likely to become your clients. While other similar marketing techniques allow you to reach a national or global scale, these aren’t necessarily the best techniques for a local business like a dentist’s office. Surveys have shown that most people aren’t willing to travel very far for personal services, preferring to keep their necessary businesses close to home. Keeping your marketing range within your own town or city is the best way to convert online traffic into physical clients. 

3. Become an Active Part of your Community

People trust businesses that present themselves as friendly, helpful, and involved members of the community. There are many ways for you to add a positive public face to your dentistry business, from becoming a sponsor for the local little league team to setting up booths at local events. Not only does this enhance your public image, but it also familiarizes the name and logo of your company in a positive light for the people in your community. While having a foundational online presence is of an ever increasing importance for your business, this doesn’t mean that you should ignore engaging with people in the real world, and having a localized business such as a dentist’s office makes this aspect of your marketing campaign even more important. 

4. Offer Unique Incentives for New and Returning Customers

Incentives that you can offer to your clients include helpful information, discounts, and family-friendly rewards for your customers. Offering a discount that is appealing to your customers and also makes monetary sense for you is a great way to generate more traffic to your business while still remaining within your projected profit margins. Everyone loves a good deal, and once a person has a satisfying experience at a business, they are much more likely to make that business their go-to in the future. Having a digital newsletter or blog that is regularly updated is also an effective and appreciated tactic for engaging with your clients on a continuous basis. Offering helpful or entertaining information to your customers is a great way of reminding them of your brand in a personal and noninvasive way.  Another excellent tactic used by many dentist’s offices is offering child-friendly rewards such as printable awards when children are cavity free. This is a fun (and free) way to positively engage with your clientele by creating a warm and friendly environment. 

5. Display Positive Reviews and Testimonials from Past Clients

When people search for a new business online, one of the main things that they are looking for is whether or not a business is trustworthy.  One of the first things people look for when researching a business that they have come across is checking the reviews for the company. Having real, professionally presented customer reviews and testimonials displayed on your website makes people more likely to trust your business and choose you over your competitors. Testimonials and reviews should generally include the client’s name and picture, as well as a rating system that customers can use. 

If you are interested in putting your dental office marketing plan into action, feel free to schedule a free consultation with our professional marketing team at Zenscape. Our team of experts will help steer your marketing campaign in the right direction with our fine-tuned, multifaceted approach to digital marketing.

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