How to Build An SEO Plan From Scratch

 Learn how to create an SEO plan with this step-by-step guide & checklist. You’ll discover what you need, when it’s helpful, and the tools required.

How to Build An SEO Plan From Scratch

Have you ever wondered how to build a Search Engine Optimization (SEO) plan from scratch? This article will show you how to do just that. We’ll take a look at the tools and techniques needed for each step of the process, and by the time we’re done, your new blog post will be ready to rank on page one!

But first…

What Does Search Engine Optimization Really Mean?

Search engine optimization or SEO is a collection of techniques that mould a website into a profitable, user-interactive hub of information. The focus is on enticing search engines to place your site at the top of the search results rankings by creating high-quality content that answers the questions people are typing in the search bar. In short, SEO makes your website more visible on the internet. Your SEO plan is your step by step, detailed plan of action on how to target website traffic using the digital marketing tools in your SEO tool belt. Having a plan helps identify where you are now, what your final destination is, and how to overcome any obstacles along the way.

Now that we understand the basics of this topic…

Let’s build an SEO plan from scratch

1. Determine your objectives

First you need to identify the goals of your SEO strategy. Typically, SEO is employed to drive more traffic to a website, with the ultimate goal of generating more leads for your business. Think about your target audience in great detail. What do they look like? What are their problems and pain points that you can address? What kind of content resonates with them most?

2. Create an SEO tools list 

There exists a plethora of SEO tools available at your disposal, and combining different ones will allow you to execute, monitor, and analyze the entire SEO process from start to finish. For example, Google Analytics provides data on website traffic, and Google Webmasters gives additional information about your website like backlink info, technical SEO errors, and much more. 

There are several great tools you can leverage to help build your SEO strategy such as:

  • Google Keyword Planner
  • UberSuggest
  • Ahrefs
  • MOZ

There are many more tools out there, and no particular one is the “right” one; it all depends on your needs and your budget, so choose those which make sense for you.  

3. Choose the right keywords

Your entire SEO strategy is centered on the selection of keywords which your content will be built around. A standard practice is to first target keywords with high search volume and low competition, as it’s easier to rank higher on the results page for those keywords. After ranking for those initial keywords, you can move on to those with higher competition or lower search volume, all the while focusing on creating valuable, high quality content. 

Several of the aforementioned tools will help you to identify metrics like search volume and competition for any keyword that you wish to research.

4. Create SEO friendly content 

SEO friendly content is, at its core, keyword-focused. Attention must also be paid to optimizing meta-titles and descriptions, headings, structure, readability, and aesthetics. Everything down to your URLs should be optimized, but remember that the reader’s experience is ultimately the most important thing which will keep them coming back to your content.

5. Leverage Backlinks

Backlinks are links from other websites which point to your website. SEO friendly content will attract SEO backlinks naturally over time, which in turn tells search engines that your website is optimized and deserves to rank higher on SERPs. You can also reach out to other business owners or webpage owners

6. Measure Progress with Analytics (double down on what’s working)

One of the most important parts of your SEO plan is tracking and reflecting on the effectiveness of your efforts. Google Analytics is one of the best ways to monitor SEO progress and measure SEO success by tracking your keyword rankings for specific keywords in the SERPs (Search Engine Results Pages).  An easy way to do this is to navigate to the “Search Traffic” section of your Google Analytics Settings screen – if you’d like more personalized help with your analytics feel free to book a free 15 minute strategy call with a member of our team. 

Monitoring and measuring improvement in rankings will help you determine what has positively impacted your website traffic and then tailor-make changes that will help improve search engine ranking. This relies heavily on determining KPIs, also known as Key Performance Indicators, through proper keyword research and analysis (without research, there’s no measurement).

7. Update content regularly with fresh ideas and insights

Regular updates to your content are a must. One major benefit of an updated blog is that your readers can take away something new each time, as your information stays relevant year-round. Try to post at least one article per week on average.

If you’re looking for some personalized help to implement this process in your business model, we can help. Zenscape Marketing offers a full range of services including real estate marketing, website development and design, search engine optimization (SEO), social media management, email marketing campaigns and much more.

SEO is the process of optimizing your website to rank higher in search engine results pages. It can be complicated, but by following a plan and using digital marketing tools like Google Webmaster Tools or SEMrush, you will have an easier time ranking on top of page one for keywords that are relevant to your business. If you’re looking for help with this daunting task, join our free Facebook group where we break down strategies all about how to optimize your site, create effective content, and grow your business with efficiency. 

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