Deluxe Realty Marketing: 5 Actionable Tips for Success

  1. Create a website focused on the luxury market
  2. Leverage Organic Marketing
  3. Offer incentives for referrals and testimonials 
  4. Advertise in the right places (Youtube, Facebook) 
  5. Add photos/videos of homes on your site or blog
Deluxe Realty Marketing

Deluxe Realty Marketing: 5 Actionable Tips for Success

The real estate industry is in flux, and it’s important to stay up-to-date with the latest marketing tactics. With more people looking for homes than ever before, you need a creative strategy that will help your business stand out from the others. That’s why we’re here to share some best practices for deluxe realty marketing. Whether you already service the deluxe realty market or you’re an agent looking to break into space for the first time – this short guide will provide you with some actionable tips on how you can make progress in this niche.

Real estate can be a difficult business to get started in, but it’s not impossible. In fact, there are many marketing strategies that you can employ to take your business from zero clients and no sales to one of the most successful realty businesses around. How do I know this? Well, our fulfillment team has worked very closely with a TON of real estate professionals and at this point, I’ve personally spoken to well over 200 individual agents or brokers specifically about real estate marketing.

If we had to boil it down to 5 things to focus on to gain traction with your deluxe realty marketing strategy they would be:

  1. Create a website focused on the luxury market
  2. Leverage Organic Marketing
  3. Offer incentives for referrals and testimonials 
  4. Advertise in the right places (Youtube, Facebook) 
  5. Add photos/videos of homes on your site or blog

Create a website focused on the luxury market

If you’re a real estate agent or broker, chances are that you have an online presence. However, not all of those websites are created equally and some agents may be missing out on the opportunity to reach their audience in new ways.

Maintaining a website might sound like an overwhelming task for agents who want to provide top-notch service – but don’t have time to work on their site every day. However, a website is a powerful tool in your marketing arsenal if you know how to leverage it correctly – so it shouldn’t be overlooked. This is why it’s important to set up your site so that management/upkeep is as easy as possible. You can also consider delegating site management to someone else – so you can spend more time actually working with clients. 😉

Leverage Organic Marketing

It can be tough to stay on top of the latest marketing trends. With all the different channels and strategies available, it’s hard to know which is best for your real estate business. But with a little research, you can determine what works best for you and your business.

What is organic marketing? Organic Marketing is a passive form of online advertising that relies on social media platforms like Facebook or Twitter to educate your audience with helpful, relevant content while also helping spread information about your deluxe realty services.

Some Example of organic marketing includes the use of:

  • Social Media Content
  • Search Engine Optimization
  • Youtube/Video Content 
  • Email Marketing

Offer incentives for referrals and testimonials 

Real estate agents are always on the lookout for new clients. They know that referrals and testimonials are critical to their success. So make it easy for them by offering incentives, such as a referral bonus or discounted commission rates, in exchange for referrals. If you’re working with clients inside the deluxe realty market chances are 1-2 of them know someone who could also benefit from your services.

Advertise on the right channels

Youtube 

For the best way to advertise your properties, real estate agents and brokers need to think outside of the box – especially if they want to position themselves as professionals is the deluxe realty market. Believe it or not, YouTube is a powerful social media platform that can help you create an online presence with minimal investment.

With the popularity of social media and video, advertising real estate on youtube is a great way to spread your brand. The best time to post these videos is when you have an open house or new listing in order to get as many people as possible seeing it. 

Facebook

We all know that Facebook is a social media powerhouse. It’s also one of the best places to advertise your real estate business! But have you ever thought about how to get the most out of using Facebook for advertising?

The first step in maximizing Facebook ads is to choose the right audience for your ad. There are many different ways you can target people on Facebook, and it’s important to take some time and think about what type of people will be interested in seeing your content. Once you’ve chosen an appropriate audience, it’s time to craft a compelling message that gets people excited about what they’ll find on your webpage or blog post when they click on your ad from their feed. 

Add photos/videos of homes to your site or blog

If you’re a real estate agent, chances are good that your marketing strategy includes adding photos of homes online. Adding photos is an easy way to help potential customers visualize what they could buy or sell if they decide to work with you as their agent. We’ve put together some tips and resources so you know how best to use photos on your site when working with prospective clients. Make sure you’re also leveraging this content directly on your website/blog.

Photos can be used on:

  • Your home page slideshow 
  • Blog posts about the market in specific areas or property types
  • Latest news updates for buyers and sellers

Next Steps

The design of your marketing materials can make or break the success of your real estate business. But, with so many options and strategies available, it can be difficult to know where to start. Want more clarity on your strategy? Book a call with a member of the zen team – during your strategy session you will learn how you can:

  1. Easily connect with in-market buyer/seller leads and/or appointments.
  2. Get exclusive leads and appointments for your business.
  3. Get more clients while spending less time on marketing.

    When you speak to an advisor on our team you’ll get a comprehensive consultation that includes an analysis of what has worked for other agents in the past, paired with the specifics of your vision and goals. Once our advisor has a thorough understanding of your business and what you’re looking to achieve they will circle back with our team of consultants who help put together a custom marketing plan – quite literally just for you.

We then circle back on another call where we go over the plan together so that you understand exactly what needs to shift in your business in order for you to meet your goals. From here you can opt to get some hands-on help from our team on executing your new marketing plan or you opt to press forward on your own – which is okay too. In either case, you will walk away with much more clarity on exactly what needs to change for your business to scale to where you want it to be.

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