SEO and content writing go hand in hand when focusing on efforts to naturally increase your websites traffic and properly engage your target audience by providing them with content that they are actively seeking out. While many companies and business owners may have the attitude or mindset that if they won’t be seeing or aren’t promised nearly instantaneous results then the investment into marketing isn’t worth it. While we understand the desire and sometimes even the necessity to generate fast leads, it’s not the most beneficial tactic for achieving lasting, long-term results in terms of website visits.
What many people fail to realize is that while properly optimizing a website for competitive SERP results may take a few months, once you’ve given your website enough momentum to rank high on search engines all your future and past content will work in cohesion to strengthen your overall online presence. There are extensive benefits to maintaining a learning center on your site with regularly posted SEO content. Our team’s selected top five include:
- Higher SERP Rankings & Increased Website Traffic
- Easier to Navigate Site (Through Inbound Links)
- Increased Trust-Factors & Company Favorability
- Break Down Misconceptions (Educate Customers about Your Industry)
- Get a High Return on Investment from Long-Term Campaigns
What to Write About?
The key to proper website SEO and content writing is to thoroughly research your industries search queries and then create original content based on your target audiences most popular searches. You want to answer as many questions regarding your services, products, and the value that they bring. This tactic helps assert your position as an expert in your field. Search engines, especially Google, absolutely love when websites are creating sought out content. These search engines will reward the sites providing the best, regularly posted content by bumping their placement in SERP ranking to better positions.
Do You Need Professional SEO?
ZenScape Marketing is a Florida SEO and content writing agency. Our team provides clients with detailed SEO site audits and actionable plans that help get their content on the right track. Our services also include detailed keyword research based on national searches made in regards to your company’s particular industry – so you know the SEO is consistently focused.
Once keyword research has been conducted our team of content writers work to create compelling content on your company’s behalf. Using this content we will explain your brand, what you’re selling, and the value that the product or service provides. All these details will be tied eloquently onto an informative article that aims to address an in-demand question.
Contact ZenScape if you are interested in website design, SEO and content writing, or any of our other services. We look forward to working with you to build your brand.