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There are several aspects that go into the creation of a a successful website. If you’re a business owner looking to create a new site or redesign an existing one it’s important to note the do’s and dont’s of the development process. ZenScape is a top rated Gainesville marketing agency and web development firm that is dedicated to helping our clients and readers better understand the logistics of inbound marketing and improving the way their website is ranked on Google. In this blog post, our team’s aim is to address one of the biggest culprits for poor search engine results among various business websites – duplicate content.

Adding duplicate content is one of the most common mistakes a person can make when building or maintaining a website. An example of individuals\’ use of duplicate content occurs regularly in the business world of e-commerce sales. As you may imagine most established online stores will specialize in a specific product or category of products to present to their potential customers. This a good tactic to create a niche market and establish your presence as the go-to provider of the specific kind of product that your company offers.  The problem with this type of website is often times the person who is managing product postings may be tempted to use the same written description for two or more separate products on the site that may be very similar. For example, think of a website like Best Buy’s who sells all kinds of electronics. As you may imagine items like television sets are often times very similar – other than some small specifications. While a less experienced web manager might think it would save time and hassle to borrow lines from another product’s description this is a big “No-Go” in Google’s eyes. It would be a poor decision to simply copy and paste content even from your own website because it will in no way help improve your search results rankings.

Creating unique and relevant content is the only way to naturally increase your website search engine rankings; this is because this is the only way that search engines like Google have good accurate content to provide their customers with. “Who is Google’s customers?” you may be asking – it’s anyone searching for something on the web using their site. Google’s main concern is to deliver high-quality content to its customers.

Posting duplicate content may seem like an easy way to get around spending the time to create your own writing for the site, but the truth of the matter is it will not help improve your website in any kind of significant way. We urge you to avoid being tempted into copying content from one product to another or worse taking it off someone else’s website. By doing so you’re actively dismissing one of the most powerful tools you have at your disposal in actually helping improve your websites search results. Which is – creating new, educational, and sought out content. If you are looking for a Gainesville marketing agency and specializing in SEO web development that can you help maintain your website and avoid amateur mistakes like posting duplicate content we’re here to help. ZenScape Marketing offers clients assistance with:

  • Website Design Services
  • SEO Content Writing
  • Video Production
  • Custom CSS
  • Email Marketing
  • Social Media Maintenance
  • Facebook ads
  • Custom WordPress Development

ZenScape is the top Gainesville marketing agency and web development firm in the state of Florida. We operate with high standards of production and are to help our clients grow and succeed along our side.

Ready to start?

If you’re ready to boost website traffic and begin generating more leads than ever before, Schedule your Free Consultation today.

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  • […] remaining on topic while you write. On this note we’d like to inform our readers of the traps of duplicate content; it’s not your friend. While Google has recently revised their policy on duplicate content so […]

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