Do you want more clients? You’ve already got them talking. Learn how to turn the conversation into a prospect.
Do you want to increase sales conversions and turn more conversations into clients? If so, then this article is for you! If your company is like most, you are always looking for ways to increase sales conversions and increase your number of customers. One way to do this is by improving conversion rates. When people come in contact with your business, they may not convert into a customer right away, or ever. This could be because they don’t want what you have, or they aren’t ready to buy at that moment. With some simple tweaks to your processes, however, it’s possible to greatly increase the chances of conversion into a client.
Here are 6 helpful tips on how to increase sales conversions.
A great way to get people exposed to your services and talking about their experience with you and your business is through social media. Connect with your target audience on any platforms that make sense for your niche, and expand your network with potential clients. Posting testimonials and reviews of your services can be a great way to show prospective clients what you’re all about. Ask past clients for their permission to record and post their feedback, and this will help increase engagement rates while generating fantastic content without ever having spent any money on advertising.
When it comes to demonstrating expertise, you should SHOW… not TELL. Your clients want to know that you’re the expert they should turn to when it comes to solving their problems. The best way to show them is by posting valuable, high-quality content, sharing positive reviews and testimonials, and cultivating your personal brand.
The best way to get someone talking about themselves is simply to ask. People love talking about their businesses, but equally important to the conversation are thoughtful answers from you in return- so ask away, but make sure to be truly engaged. This is how you learn about their goals and what they still need in order to achieve those goals.
3a. Ask about their work.
You can always ask about the person’s work. This is a safe conversation starter because most people like to talk about what they do for a living. Inquire about what they have been focusing on for the past day/week/month, what type of work they enjoy doing the most, and what they spend the most time on day-to-day.
3b. Ask them about their pain points.
Once you’ve learned about their work, the most important goal is to dig into the person’s pain points. Are they happy with how their time is delegated, and are they focusing their energy on work they enjoy doing? What’s the biggest thing holding them back from achieving their goals in their personal life or in their business? If you can discover these key pieces of information, you’ll know whether or not you can offer a solution. If so, then you are perfectly positioned to present your plan to alleviate the pain points the person is facing.
Be mindful of the prospective customer’s reputation and praise them for their achievements. If you know them by reputation, don’t pass up any opportunity to say something nice about how they or their company have worked hard in the past- even if it is not directly related to your products/service. For example: “I really loved reading through last year’s annual report.” Or, if they’re putting out good content, “Your latest blog post was awesome!” All of us enjoy receiving well-earned praise, so be complimentary of good work, and always stay genuine.
Promote local businesses and causes you support, share stories about the community, and otherwise get creative with supporting other brands and individuals that you like. When potential customers see this, it shows that you go out of your way to support the people you work with, and that a partnership with you is a mutually beneficial decision.
One of the best ways to get people to spend time with you and your brand is to offer valuable pieces of content which address their pain points, for free. There are a lot of benefits to doing this, but a couple that come to mind are that agents who offer free resources get more visitors and visibility on Google, and also more referrals from their buyer-clients. Remember that the goal is not just the sale– people care more about doing business with a company or individual that makes them feel valued and appreciated. Providing valuable content for free is an effective and easy way to demonstrate your expertise while also having a positive impact.
If you’re looking for some personalized help to implement this process in your business model, we can help. Zenscape Marketing offers a full range of services including real estate marketing and consulting, website development and design, search engine optimization (SEO), social media management, email marketing campaigns and much more.
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If you’re ready to boost website traffic and begin generating more leads than ever before then book your consultation today!