- Zenscape Marketing -
Digital branding is a term used to describe the collective efforts of an organization executing marketing for a business with the intent of establishing a significant online presence of the company within their respective industry and/or niche. Digital branding specialists implement online marketing techniques such as search engine optimization, social media promotion, and pay-per-click campaigns on platforms like Google Ads.
There are several different types of digital marketing tools and strategies that you can implement in your business. Content marketing, SEO, affiliate marketing, email marketing, PPC advertising are some of the most common and effective digital marketing approaches. Digital Marketing dexterity is the result of acquiring knowledge over a wide variety of relevant skills such as data analysis, writing, editing, content creation, SEO, SEM, SMM, and team collaboration.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. At Zenscape we deliver web design with extensive focus on functionality and creating the best UI/UX possible.