Marketing Strategies for Real Estate Agents: Leveraging Youtube as a Lead Source
While Youtube may not be the first online platform that comes to mind when you think about generating real estate leads, the popular video-sharing site can actually be an excellent source of organic leads if taken advantage of correctly. Below are a handful of tips on how to utilize Youtube’s platform in order to reach your potential clients.
Posting unique, professional, and interesting content on a regular basis is the key to generating a steady stream of new viewers. The more people who watch your videos, the more likely that your Youtube channel will build a base of regular visitors, and the more likely that either they themselves will be a customer in the future or that they will refer you to someone they know who is in need of your services. It is important to build a good reputation for yourself and your business as well as promote your brand, and one of the best ways to do this is to produce high-quality content for your channel at least once a week.
A keyword is simply a word or phrase that is commonly typed into the search bar of an internet platform such as Google or Youtube. SEO, or Search Engine Optimization, is an internet marketing strategy that utilizes keywords in order to essentially guide a potential customer to a specific website over other similar websites. As with any kind of marketing strategy that utilizes an online platform, SEO is a very successful approach to ensuring that your content is viewed by not only a large audience, but the correct audience. Youtube SEO targets the viewers who are already searching for videos about your services and directs them organically to your content. With the correct SEO strategy in place, your potential clients will see your videos before others in their Youtube search results.
Some examples of real estate content you can create as an agent and share include:
Virtual tours are becoming increasingly popular with both real estate professionals and their clients. A professionally made virtual property walkthrough can save time, money and effort for both you and your customers.
Keep in mind that both buyers and sellers will be searching for the same content on Youtube. To maximize the number of viewers and subscribers for your channel, make sure that you are covering topics that appeal to both kinds of clientele.
One thing that everyone cares about is their finances, and most people appreciate hearing sound advice from seasoned professionals. Videos that comprehensively cover real estate investment opportunities are an excellent way to attract viewers to your channel.
While not every video should be all about your company specifically, you should always remember to keep your audience posted on important news updates and milestones pertaining to your business. It is always important to keep your clients up to date on valuable deals and upcoming events in real-time. It also gives you a platform to create a documented account of the growth and success of your business. Your viewers will feel as if they are sharing your journey with you, and this in turn will compel them to have more positive and sentimental opinions of you and your brand.
It is always important to remind your viewers of what you can do for your clients. Including videos of the client success stories that you are most proud of is evidence of a job well done. Make sure to focus more on what your client got out of the experience and less on your effort behind the scenes to ensure that your video comes off as professional and respectful.
When creating content for your Youtube channel, keep in mind that creativity is the key to this kind of platform. Don’t be afraid to use your imagination and push the limits of your comfort zone when making your videos. Make use of video editing software, sound effects, musical intros and outros, and any other kind of artistic touch that will make your videos stand out from the crowd.
If you’re already doing everything we’ve listed and your videos are ranking well on youtube, make sure that you’re making your potential clients an offer. If there’s no call-to-action on your video then there’s a much lower chance that you’ll get leads from it than from a video that has even a 5-second outro that gives your viewers an outlet to reach out to you and utilize your services.
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