What is Organic Search Marketing?

Learn more about organic search marketing and how to implement an SEO campaign, from keyword research to on-page optimization.

What is Organic Search Marketing?

 

Did you know that 70% of clicked search results are organic? But what does “organic search marketing” really mean?

 

Organic search marketing is a powerful tool for improving your website’s ranking in the most relevant searches. When a user performs a query, organic results are generated based on what you have going on with relevance and how it pertains to that particular person’s needs or desires at any given moment. 

 

When this kind of optimization is done correctly, your efforts will help improve rankings for your website as well as potentially other social or content platforms, like Youtube.

 

If you want people to find your business organically via search engines like Google. It’s imperative that you aim to land on the first page and maintain your brand’s position there! 

 

Seventy-five percent of users won’t venture past that initial result page–so without organic marketing strategies like SEO and content marketing, many potential opportunities can be missed.

 

Why is organic search marketing important?

 

Organic traffic is the lifeblood of an online business. The more organic visitors you have, the better chance that they will convert into customers and lead generation for your company! Organic search marketing helps drive this valuable form on-site conversions which can result in increased revenue or even offline growth with new clients introduced through social media engagement campaigns

 

Optimizing your site for high ranking on Google search results will help you build credibility and attract more leads. People want to work with companies that fit their needs, which is why optimizing a website can be an attractive investment of time or money in today’s competitive market–especially if we’re talking about SEO!

Time frame for Organic Search Marketing?

Organic search marketing is no quick fix – it’s a long-term business strategy. Even if you’re focusing on creating content for your website and social channels, without a proper SEO strategy it can take several months, sometimes even years to see any results from your efforts – even if the content was good! Why? Because even if you produce the fanciest, most phenomenal content in your industry if noone can find it… Well what was the point?

 

The prognosis? You can’t afford to ignore this strategy. Over 40% of revenue gets captured by organic traffic, and with good reason! By taking time to optimize your website for search engines you will attract higher quality leads that are not only ready but actually eager to work with you.

Steps to Implement the Strategy of Organic Search Marketing

1. Finding the right keywords:

Performing keyword research has shown that certain phrases or terms often used by audiences can help us figure out what they might be looking for online, which then allows companies like yours optimize themselves towards those needs rather than wasting time trying other things that won’t work as well (or at all).

Keywords are the key to ranking high in organic search marketing. The right keywords will trigger your listings for when people do a search and you want them on top! But how does one find such important words? 

 

No more shooting in the dark

 

To help you find the best keywords for your listing, conduct keyword research. Keyword research allows you to generate a list of relevant and targeted words that people might use when describing what they want from us!  Once we have this data it will be much easier to curate the right topics for your audience. Our favorite tool for performing preliminary keyword research is Google Search Console. If you don’t want to go through the process of setting up a Google ad’s account though, UberSuggest is easy to use and quickly accessible.

 

2. Effective on-page optimizations:


  • Make Your Website’s URLs Purposeful

 

Did you know your URLs are an essential component of your SEO strategy? If you want your site to rank higher in the search results, you must make your URLs SEO-friendly. Your URL is an integral part of your SEO efforts. Properly organizing your website’s URLs will help search engines crawl your site content and understand the context of your page.


  • Don’t Forget to Optimize Your Page’s Title Tag and Meta Description

 

The title tag and meta description are the first things an Internet user sees when they search for something online on a platform like Google. Optimizing these two elements can really help increase organic traffic to your website, so it’s important that you do everything in your power not just because of ranking factors, but also because it will improve your website visitor’s user experience.

 

Quick tip: Don’t let your title tag get cut off in the search results. Use a tool like Yoast to make sure you stay within Google’s Limits and don’t end up with an awkward truncated message. To ensure best results, you should also take some time to optimize your meta description.


  • Getting page load time to the lowest:

 

The importance of a fast-loading website should not be underestimated. It’s likely, that a good portion of your audience will bounce from your pages if they’re not able to load up the page quickly. Ultimately, having a slow loading website can really hurt the rankings you’ve worked so hard at achieving. Don’t make this careless mistake!

 

You can use Google Pagespeed Insights (for free!) which provides valuable insights into how lean these things look with our current layouts, where you can focus more attention to and improve.

3. Making relevant content:

 

Creating content is crucial for organic search optimization. It’s the key to getting found when people are searching online, and it will help them learn about your the products or services you provide.

 

To see success with this organic search marketing there needs to be a systematic approach to what topics you’ll be addressing, how your content will be curated on a weekly basis, how performance and analytics will be tracked, and who will be responsible for ensuring the efforts remain organized and efficient.

 

After working out your battle plan, it’s time to start creating! Make sure the content you create is informative and helpful for people searching. It’s best to develop in-depth pieces that provide searchers with all they need so it will lead them towards conversion without being too salesy or pushy about anything. 

Should You Invest in Organic Search Marketing?

 

Organic search marketing is a cost-effective way to drive quality traffic to your website. It also allows you the opportunity to help increase sales conversion rates when compared to other types of digital advertising methods. 

 

Our organic search marketing team at Zenscape has been helping businesses succeed by offering personalized solutions since 2017. With our expertise, we’ll work together on developing strategies and campaigns that will generate more leads and sales while improving customer engagement across all channels. 

 

If you’re looking for some assistance doing all this, we can help. Our team can walk you through the process of how to create a custom SEO strategy designed specifically for your business and can do as much or as little as the work for you as you deem fit. Contact us today!

 

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