Real Estate Video Marketing Tips and Tricks

Check out some of the best tips for creating video marketing content that will attract new leads through your real estate website.

Real estate is a tough industry. While it can be difficult to create a system that helps consistently attract new buyers and sellers to work with, it’s not impossible. With the help of Youtube video marketing, you can reach your target audience in a way that they will enjoy and want to come back for more. Here are some tips and tricks on how you can use this powerful tool to promote your real estate business: 

Tip Number 1: Optimizing the YouTube Channel

Youtube is the premier real estate video marketing platform, but most people aren’t taking full advantage of the platform. The way to success on Youtube definitely requires a bit of patience paired with strategy and consistency. 

However, despite a seemingly uphill battle, it’s hard to argue that the 2 billion+ user base platform isn’t a highly leverageable tool. The truth is, Youtube remains one of your best options if you are creating targeted niche content rather than trying to reach out like an octopus onto any and all viewers who may be using the site. You don’t NEED millions of views to attract more real estate leads with Youtube – Focus on the niche you’re serving and keep in mind that you only need to position yourself for success in your local market to get the leads you’re looking for.

The best way to plan out how you’ll be approaching optimizing your channel to attract more real estate listings and leads in general is to incorporate some keywords research into your video content strategy. Performing keyword research around your niche and geographical location will allow you to focus on the topics that your audience is ACTUALLY looking for on search engines like Google, and keep you from shooting in the dark when it comes time for topic-ideation. Over time your channel will naturally become optimized by the content you are sharing, so it’s a good idea to ensure you have a solid strategy in place as to what topics you’ll be covering and why. 

 

Tip Number 2: Designing the channel page:

Your online presence should be reinforced by using a professional, yet genuine tone of voice. Add flair and creativity with the visual aspects of your brand in any place you have an internet presence including but not limited to: 

YouTube channels homepage banner or profile picture; Google+ covers photo (not mandatory); Facebook cover images etcetera!

real estate agent video marketing

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Tip Number 3: CLEARLY Display Company Details & Contact Info!

The only way to be successful in the real estate market is by staying professional and maintaining trust with your audience. 

A simple truth to keep in mind is that your personal contact information can NOT be overshared on social media or any other platform because not everyone may not know where they can find you. It’s important to have your phone and contact information displayed prominently and in various places on your social channels to help your visitors get in touch. Remember you’re here to help and sharing is caring! So provide web links for easy access as well.

Tip Number 4: Create Content Relevant to your Real Estate Niche: 

Just as a good editor can create the perfect video, it is important for you to have clearly defined goals and be consistent with your production.

 A good way of crafting this plan would firstly figure out what type of content will best inform our audience then embrace all intricacies from different angles such as varied types of content or video length, etc…

With YouTube’s new real estate video marketing strategy, you can get your agent on the map by looking at what other agents have done and then adapting that for yourself. For instance if there’s a specific way in which an individual from this industry tells their story–the areas they live or work out of town; restaurants serving up great food-hire them as your videographer! 

Leverage long tail keyword phrases that your audience has shown interest in to help your SEO efforts gain traction faster and show off your expertise. 

Tip Number 5: Use Keyword Research to Plan Video Titles 

To make your videos more enticing and engaging, it is imperative to carefully craft captivating title tags for YouTube. The good news? There’s really no difference in approach when writing blog post headlines or video titles! You want to make sure your titles are interesting enough to make your audience want to click, while also incorporating the right keywords (so your content can actually be found). Check out what results come up for the keywords “Gainesville real estate.” Any of these make you want to click?

 

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Google Ads’ Keyword Planner can help identify which terms are most applicable so that you’re able to tailor them accordingly just like with all other aspects of marketing strategy development (and boosting SEO!). With the power of keywords, you can maximize your reach and get creative with titles. Pick one that sounds natural when reading but is different from other videos on this topic to increase click-throughs for each recording!

There are many ways to go about the process of getting new clients. One way is by implementing a series where you can dispense tips on searching your local markets and then use subtitles for each episode, which would simply be whatever name we give it (e.g., video in which I teach people how Google works).

Tip Number 6: Adding Cards and Calls to Action

Cards are a simple yet extremely versatile and powerful component of Youtube marketing. They can replace annotations as an easy way to get your point across, but there’s one important thing you should know: they’re only good if viewers click through! If not then what was really achieved by having this ad in their video feed?

real estate agent video marketing

A content marketing strategy for your YouTube channel is imperative, and it’ll take some time. You need to create website pages that offer valuable information as well as blog posts with plenty of opportunities for an audience member who clicks on them!

Tip Number 7: Thumbnails relevant to the video: 

It’s never too late to make your YouTube channel more engaging. Your thumbnails are the first thing people see when they search for you so their attention should be captured right away with an image that reflects what each video entails and tells viewers whether or not this is something worth watching based on how it looks, tastes, smells… Whatever works!

It can be challenging, but it is worth the time spent on perfecting your content. If you are not able to capture attention with captivating images or copywriting that stands out from other videos in this industry then consumers will most likely move onto something else which could result in lost opportunities and revenues down-the line for businesses like yours!

Tip Number 8: Search-Optimised Descriptions: 

A paragraph or two summarizing the key points of your video is still not enough. Although it’s a good starting point, you must also add some text to describe what viewers will see in advance before they even begin watching so that people know how much time investment each clip demands from them and whether there are any other resources where more information about these topics can be found!

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Get creative with your videos by including keywords. Write a description that clearly explains the topic for each video, and then optimize it so you have better chances of ranking in search engine results pages (SERPs). 

Don’t just use any old words or phrases though – make sure they are highly searched but moderate competition terms according to algorithm rankings before uploading them!

One way to make sure your videos are found by potential customers is through links. Include a website link in the description so viewers can find out more about what they’re watching, as well as any social media accounts linked therefrom!

Tip Number 9: Subtitles for Captions: 

Making the effort to reach prospective home buyers and sellers who cannot hear or whose primary language isn’t English is crucial for your lead generation efforts. 

video marketing in real estate

You can use Transcripts, which offers speech-recognition technology as well as Google Translator Toolkit so you are able to provide captions in up 58 languages with ease!

Tip Number 10: Setting Appropriate Playlists:

Playlists are a great way to structure your YouTube real estate videos so they have the most impact. But what should you put in them?

Your video marketing strategy is paying off! You’ve created a Tip Number of how-to videos that teach buyers and sellers the ins and outs of finding their perfect property, closing deals quickly with minimal hiccups along the way. 

Now it’s time to bundle all these great clips together so you can easily share them on social media or send an email newsletter without having separate playlists for each type of lead audience segmentation – which will save valuable real estate info from getting lost among other things!

Tip Number 11: Giving due importance to the Analytics:

Google’s YouTube is a mothership of all things video. The company has mastered insights into the metrics that matter most like total views and traffic sources, but they also provide more intricate information to help you enhance your videos for success like retention rates which show when viewers abandon watching clips in favor of other pursuits

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The power of real estate marketing is in the numbers. If you want to see how well your strategy is working, check out what analytics have been generated and make any necessary tweaks for better results!

Tip Number 12: Promoting the content on Social Media:

The social media world is a busy place. With so many people posting updates and videos, it’s not enough to simply share your content with followers or friends – you need an active promotion plan in order for the recordings reach their full potential! 

Share regularly scheduled tweets from various accounts related specifically toward real estate professionals like yourself; use email campaigns as well when sharing listings tutorials, how-to clips & more recorded material that will interest those on your list who might be interested buyers/sellers etc.. 

In this way there’ll always be something new coming out about what we do here at X Company every day… But what about video blogs? Make sure your website is equipped with high quality clips that showcase the best aspects of life in your neighborhood. 

Create posts around them and integrate explanatory videos into pages where they work most effectively, such as on homes for sale or by community areas served (e.g., schools).

Tip Number 13: Working Towards the Feedback of the User:

It is important to stay on top of what your customers want by reading through the comments that are left after they view one of your videos. Maybe someone wants more information about where they plan on living or even hear from other professionals in their industry, so take note!

There are many ways to optimize your video marketing for real estate. One of the most important aspects is understanding how people watch videos. In a world full of distractions, it’s more important than ever that you make sure your audience will actually be able to see and hear what you want them to when they tune in. 

Utilize these tips and tricks if you want all eyes on your next video!  If all this sounds like something you want to implement but would like a bit more direction or simply don’t have time to do it yourself, we’re here to help. Our team at Zenscape has extensive experience helping RE agents, brokers, and investors make the most of SEO and other organic strategies for real estate video marketing and we’d love to point you in the right direction.

 

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