Zenscape is your company’s personal inbound marketing team. Our group of SEO content specialists will thoroughly research your industry and create professional articles that will educate your target audience about your brand and help convert website traffic into business leads.
At Zenscape, we want you to be convinced that working with us was well worth the investment. That’s why we make sure you have completely transparent, comprehensive reports from us every step of the way, showing how your ROI has measurably improved from each new strategy. You’ll always be able to monitor every step of our progress, and give us your feedback on how you’d like us to proceed in light of those numbers.
From the beginning, we’ll provide a detailed website analysis to show you where you currently stand and detail the strengths and weaknesses of your site vs. your competitors.
From there, we’ll provide monthly search engine ranking and analysis reports that allow you to monitor your key performance indicators, so you can see how your rankings have improved from month to month. You’ll know exactly how our efforts are paying off, and we are always happy to explain any part of the reports at any time. We know full transparency is important to our clients, and that makes it important to us, too.
Website architecture optimization basically consists of four components:
In a nutshell, this simply means that your website’s internal organization will be easy for search engines and users alike to navigate, ensuring that every single page of your website is found, recognized, and properly ranked.
Proper website architecture optimization helps get your content indexed, build relevancy for your keywords, gives your website more authority, and convert more visitors into leads or customers.
Organic SEO doesn’t exist in a vacuum. When you compete for search engine rankings, you’re not competing against your former best efforts – you’re competing against other businesses who are trying to optimize for the same markets.
Most likely your competitors have already put a ton of money and energy into securing their dominance for a particular keyword, you’d be throwing time and money away trying to catch up to them in that arena – but you could take the rug out from under them by analyzing their strengths and weaknesses to identify opportunities and strategies they’re not using properly
That’s why our process always begins with a competitive analysis: it’s impossible to determine the best SEO strategy without looking at your competition first.
We’ll create a full profile of your SEO standing along with your competitors, and determine the areas you can successfully exploit to climb up the rankings and stay at the top without incurring penalties.
We’ll clean up your site’s code. Google’s (and other search engine’s) spiders crawl & index your content quickly – and your users are able to load your pages more quickly too. This is hugely valuable to your site’s authority; slow sites are penalized by the search engines, and users hate slow-loading sites more than anything else in the world. A slow site alone can cost you as much as a 30% decrease in conversions and lost revenues.
Benefits of Page Speed Optimization
Blocks of time are one of the simplest ways to provide clients with flexible, directive control over their marketing campaign. We understand that there will be varying focus points within a business at different months, which is why we allow you to request marketing assistance on any project that calls for our help at that particular time. Whether you need a landing page optimized, work on a promotional video, or even help with a PPC or social media campaign our team is here to help you succeed. Using your block of time is simple: just tell us what you’d like marketing help with and our team will provide you with a time estimate on how much time the task should take to complete. From here we can complete the work needed on your behalf and subtract the time spent from your available block of time.