SEO For Law Firm Websites: Best Practices
Ranking Statistics regarding SEO for Law Firm Websites
The cold hard truth is that the majority of your prospective clients aren’t navigating past the first three pages of Google when looking for legal consultation and representation. Analytical studies have shown us that results beyond this page simply do not matter if you want to help your business scale. People usually click on the first results, so if you’re not on the front page, specifically the top 5 results, then you’re missing out on over 60% of leads that could be calling your business for legal services.
We’re not saying that getting on page one of Google is a walk in the park. It takes strategy, consistency, and regularly created quality content. However, if you can gather these three elements and apply them to your company blog, you’ll be well on your way to mastering SEO for law firm websites. Google ranks content according to topic relevancy and how well the website engages in good search engine optimization practices.
Great SEO For Law Firm Websites Takes time
No matter how good your efforts may be, proper SEO for law firm website simply can’t be achieved overnight. If you are looking to obtain immediate results SEO is not for you. If you need fast results, you’d benefit more from paid campaigns under platforms such as Google AdWords and Facebook Ads. Now, if you’re looking to create a steady stream of client leads over a long period of time and gather long-term results that won’t charge you by the click – then SEO is for you. The work that has to be put in for achieving proper results from SEO for law firm websites can feel arduous, but if you stick it out you can be sitting on a regular influx of leads within less than a year. Any legal professional who’s done their homework can tell you SEO for law firm websites is work, a lot of work, but it is also highly rewarding and when executed correctly will provide immense ROI.
Claiming your Industry Position Using SEO For Law Firm Websites
While there may be many legal services providers attempting to engage in SEO for law firm websites there are few reaping the full benefits that come with disciplined search engine optimization techniques. Tools like Yoast for SEO can help guide you on how to format your content so that it ranks better on trusted search engines.
Once your website is ranking for a specific keyword phrase it will only be demoted if another authoritative site creates a more relevant or stronger piece of content. If this does occur, you can always reclaim your position by strengthening the content on the page or article you originally created. Once you have established yourself as an industry leader and authority figure in the eyes of Google all of your content will rank better. SEO for law firm websites works synergistically, meaning the longer you are engaged in the creation of quality content the better all your website’s content visibility will be.
A lot of energy will be wasted by creating the site and leaving it at that, you have to continue kneading, you have to continue generating content.
04 Best Practices to Optimize SEO for Law Firm
- Make sure your website is mobile-friendly.
With more and more people using their phones and tablets to access the internet, it’s important that your website is mobile-friendly so that those users have a good experience because:
- Mobile traffic is now surpassing desktop traffic in many industries, so it’s crucial that your website can accommodate mobile users.
- Google has stated that they give preference to websites that are mobile friendly when ranking search results.
- Users are more likely to abandon a website that isn’t mobile friendly, leading to higher bounce rates which can negatively impact your SEO.
- Mobile users have different needs and expectations than desktop users, so it’s important to tailor your content and design accordingly.
- Optimize your website for search engines.
There are many reasons why optimizing your website for search engines is important for SEO optimization. For one, it can help you rank higher in search engine results pages (SERPs), which can lead to more traffic and visibility for your website.
Additionally, optimizing your website can help you improve click-through rates (CTRs) and organic search traffic, both of which are important factors in SEO.
Finally, optimizing your website makes it easier for search engines to crawl and index your site, which can further improve your SEO. In short, there are many benefits to optimizing your website for search engines, and doing so is essential for good SEO optimization.
There are a few key things you can do to optimize your website for search engines and improve your SEO. First, make sure your website is well-organized and easy to navigate.
Second, use keyword-rich titles and descriptions to help improve your site’s visibility in search results.
Finally, create quality content that is interesting and informative, as this will help keep people coming back to your site. By following these tips, you can help improve your website’s SEO and attract more visitors.
- Write fresh content regularly.
A blog is a great way to add fresh content to your website on a regular basis, and it can also help with SEO.
There are a few reasons why writing fresh content regularly is important for SEO optimization. First, it helps to keep your website relevant and engaging for users. If you have a blog or other type of content that is regularly updated, it will encourage users to come back to your site more often. This not only helps with customer retention, but also gives you more opportunities to show up in search engine results pages (SERPs).
Another reason why writing fresh content is important is because it can help improve your website’s ranking in search engines. Search engines crawl websites and index new content on a regular basis. If you’re constantly adding new, high-quality content to your site, it’ll eventually start to rank higher in search results
- Get involved in social media.
Social media is a great way to connect with potential clients, and it can also help with SEO.
There are a number of reasons why getting involved in social media is important for SEO optimization. First and foremost, social media provides an opportunity to build relationships with potential and current customers. By engaging with customers on social media, you can create a rapport and build trust. This is important because people are more likely to buy from brands that they know and trust.
Secondly, social media is a great way to generate word-of-mouth marketing. When people see their friends and family using and recommending your products or services, they\’re more likely to give them a try themselves.
Finally, social media can be used to generate backlinks to your website, which can help improve your site’s ranking in search engine results pages.
If you have any questions regarding SEO for law firm websites or you are looking for professional assistance with your law firm’s search engine optimization efforts then don’t hesitate to give us a call today. Our team at Zenscape Marketing house some of the most knowledgeable SEO and inbound marketing specialists in our field; we look forward to hearing from you.
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