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In today’s internet savvy and globally economic world, when someone is looking for a lawyer they ask Google. If you are looking to improve SEO for law firm websites there are a few key things to consider. As a lawyer, you should be making attempts to answer frequently asked questions from your prospective customers directly on your firm’s website, no matter how small or self-explanatory they may seem. If your legal website answers those questions, then you are helping establish authoritative content published by your firm. By doing this on a consistent basis you will begin to improve your search results rankings on platforms like Google. If your law firm has specialties or specific strengths, such as “business litigation services” then it’s important to make sure to accent these services on your website. By strategically using keyword phrases related to legal services around your area and giving your clients as much info about your firm as possible you will be engaged in the first of many good practices regarding SEO for law firm websites. The responsibility of the lawyer when marketing is to present themselves to clients that are looking for the niche services that your firm provides.
The cold hard truth is that the majority of your prospective clients aren’t navigating past the first three pages of Google when looking for legal consultation and representation. Analytical studies have shown us that results beyond this page simply do not matter if you want to help your business scale. People usually click on the first results, so if you’re not on the front page, specifically the top 5 results, then you’re missing out on over 60% of leads that could be calling your business for legal services.
We’re not saying that getting on page one of Google is a walk in the park. It takes strategy, consistency, and regularly created quality content. However, if you can gather these three elements and apply them to your company blog you’ll be well on your way to mastering SEO for law firm websites. Google ranks content according to topic relevancy and how well the website engages in good search engine optimization practices.
No matter how good your efforts may be, proper SEO for law firm website simply can’t be achieved overnight. If you are looking to obtain immediate results SEO is not for you. If you need fast results you’d benefit more from paid campaigns under platforms such as Google AdWords and Facebook Ads. Now, if you’re looking to create a steady stream of client leads over a long period of time and gather long-term results that won’t charge you by the click – then SEO is for you. The work that has to be put in for achieving proper results from SEO for law firm websites can feel arduous, but if you stick it out you can be sitting on a regular influx of leads within less than a year. Any legal professional who’s done their homework can tell you SEO for law firm websites is work, a lot of work, but it is also highly rewarding and when executed correctly will provide immense ROI.
Claiming your Industry Position Using SEO For Law Firm Websites
While there may be many legal services providers attempting to engage in SEO for law firm websites there are few reaping the full benefits that come with disciplined search engine optimization techniques. Tools like Yoast for SEO can help guide you on how to format your content so that it ranks better on trusted search engines.
Once your website is ranking for a specific keyword phrase it will only be demoted if another authoritative site creates a more relevant or stronger piece of content. If this does occur, you can always reclaim your position by strengthening the content on the page or article you originally created. Once you have established yourself as an industry leader and authority figure in the eyes of Google all of your content will rank better. SEO for law firm websites works synergistically, meaning the longer you are engaged in the creation of quality content the better all your website’s content visibility will be.
A lot of energy will be wasted by creating the site and leaving it at that, you have to continue kneading, you have to continue generating content.
If you have any questions regarding SEO for law firm websites or you are looking for professional assistance with your law firm’s search engine optimization efforts then don’t hesitate to give us a call today. Our team at ZenScape Marketing house some of the most knowledgeable SEO and inbound marketing specialists in our field; we look forward to hearing from you.
If you’re ready to boost website traffic and begin generating more leads than ever before then book your consultation today!