Why Is SEO for Real Estate Agents Important?


This quick guide has everything an agent needs to know about the basics of SEO, why it’s important for real estate, and what it takes to reach a higher position on search engine results pages. 🏡 

SEO Guide for Real Estate Agents: The Importance of Longevity

Are you a real estate agent? Are you frustrated with the fact that your clients cannot find you online? If so, then this guide is for you! 

You will learn why SEO is important to your business and how it can help improve your branding and marketing for long-term success. This quick guide has everything an agent needs to know about the basics of SEO, why it’s important for real estate, and what it takes to reach a higher position on search engine results pages.

SEO for Real Estate Agents: Does it Really Matter and Why?

We all know that real estate agents have to work hard to stand out in this competitive industry. It’s no surprise then, that a lot of them are looking for ways they can improve their online marketing efforts and attract more leads. The truth is the majority of real estate professionals don’t realize the importance SEO plays in this process.

The need for a guide that teaches real estate about organic marketing became clear to me when I was speaking with a client and found out that most of them have no idea how search engine optimization works. Many agents I’ve spoken to read articles from other websites on the subject, but never get an in-depth understanding of what it means for their business. This lack of knowledge can lead to a number of problems such as having low rankings on Google’s SERPs or not ranking at all. 

In order to understand why it’s important, let’s go over some basics first!

SEO stands for “Search Engine Optimization” and is the process of getting your website to rank higher on search engine results pages. This becomes vitally important because real estate agents are competing not only with other realtors in their area, but also people from across the country! 

There are many ways you can optimize your site. 

For example:

  • You can optimize the title tags on your blog and other site pages 
  • You can also optimize the meta description tag (which is a summary of your content once they click to go to your website)
  • The page’s URL is another easy target to help bolster your efforts when picking a page’s main keyword. 
  • It’s also important to have quality “backlinks” that point back to your website from other websites online.

So Why Is SEO Important for Real Estate?

  • SEO helps you rank higher on search engine results pages, which means more clients will find your website.
  • It’s a great way to brand yourself and build up your company’s online reputation with potential buyers.
  • Search engines are the most popular form of lead generation for real estate agents (so ranking high is vital

How does SEO help real estate agents reach a higher position on search engine results?

The whole point of SEO is to have your website show up at the top of search engines so that you can get more leads from online. This sounds like a win-win situation for everyone involved, but it’s important to note that your competition will also be doing this, so you will have to work hard if you want your business to stand out from the pack.

You might be asking yourself why it’s so important to rank at the top of search engines like Google and Bing. Well, “organic” rankings are completely free! You don’t have to pay anything for them, unlike paid advertisements which can get very expensive overtime without the right systems. Paid media is great because it can provide almost instant results in terms of generating new leads. We have to remember though that, when running ads, the majority of the time, the leads that are coming in are still from a source of cold traffic.

Youtube SEO for Real Estate Agents

Youtube SEO is One of the Most Powerful Client Attraction Strategies for Real Estate Right now. 

Why is Youtube SEO Important for Real Estate?

YouTube is one of the largest search engines in the world. It reaches more people than any other website including Google and Facebook, which are currently ranked second and third respectively.

The site has more than 2 billion logged-in monthly users with 720,000 Hours of Video Uploaded to YouTube Daily!

This massive amount of content on YouTube makes it possible for you to create videos that can rank high on the site and attract new clients for your business.

YouTube SEO is one of the most powerful client attraction strategies because it’s a place where people like to spend their time watching videos. With so much competition, you’ll have to make sure that yours are engaging enough (and relevant) in order to get noticed!

This is where a lot of real estate agents get it wrong. They think that posting regular content is enough to keep their videos ranked on the site’s front page, but without proper optimization, your video will just be another number in an ocean of other YouTube posts.

Youtube SEO for Real Estate Agents: Best Practices

What are some best practices for getting started with Youtube SEO?

Well there are alot of overlaps for Youtube SEO with general SEO, so you’ll probably want to focus on the following:

Have a clear, well-defined keyword for each video and make sure it’s been included in the title.

  • Have a strong description that will add to what is said or seen in the video itself. This should be written like you would talk to someone face-to-face about your product or service – not like an encyclopedia entry on Wikipedia!
  • Include tags that are relevant to the video. These will be important for helping people find your content on YouTube and it also helps with search engine optimization, which can help you rank higher in general!
  • Make sure all of this is done well enough so that when someone searches for a keyword related to your business or industry, one of the first results will be your video.
  • Make sure that when it comes to uploading new content, SEO is at the forefront of your mind and not just something
  • Create compelling content that is relevant and engaging. 

It’s not about quantity here; it’s all about quality – one video / week can be truly transformative if you have the right strategy. Also keep in mind that you’ll get better with time, so don’t get stuck on being a perfectionist and post often, but also make sure every video is as high quality as you can make it. 

Balance is key here. Quality matters, but I always remind our partners that you shouldn’t let perfectionism be your bridge/justification for procrastination.

Quick Tip for Improving Your Youtube Content

A good rule of thumb is to continually put your best foot forward each time you’re creating a video and think of ONE thing you can improve upon from your last production. Do this every time you’re working on a new video and you’ll have some pretty amazing looking productions in no time.

In conclusion, SEO is important for all agents because it can help set up your brand for longevity within the industry. Not only that, but it is also one of the most powerful ways to attract ready-to-go buyers and sellers. It’s important to make sure that you are constantly putting in work so that you can rank higher on youtube as well as google. Consistency is key when it comes to SEO and setting up your brand for long-term success and the sooner you get started the sooner you will see the fruits of your efforts. With these strategies I hope to see you rise up the rankings and grow your real estate business with ease.

Ready to stop chasing down the tire-kickers and start attracting quality clients? Schedule a free consult today and learn how you can attract 3-5 weekly client opportunities without spending thousands (or even a dime) on paid ads.

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