Did you know there are more than 6 million businesses that are using Facebook ads to reach their target audiences? In this article we cover five tips to help you get started on running your own successful Facebook ad campaign.
Before you begin to execute a successful Facebook ad campaign, there are a few things that should be figured out beforehand. When running a facebook ad campaign, like any other type of ad campaign, your goal is, of course, to gain a return on the investment you are making. Setting up a reasonable schedule for your ad, as well as a well thought out budget, should be your first step. Having a set overall budget for your ad campaign has a few advantages. First of all, it has the benefit of allowing you to start out your ad campaign with a larger daily budget for the first day or two of your campaign, without worrying about breaking the bank. This way you can truly see how successful your facebook ad campaign is, and rise or lower the daily budget accordingly. While starting a new ad campaign with the least amount of money possible is never a good idea, neither is pumping all of your funds into a campaign in the first day or two. This is why knowing your spending limits and time frame from the beginning is imperative.
One of the benefits of launching a facebook ad campaign is facebook’s built in, adjustable algorithm for selecting the perfect demographic for your advertisement. Reaching the correct audience is a crucial step in the process of conducting a successful facebook ad campaign. Facebook allows you to select your target audience’s age, gender, language, and region, so these are all important things to have in mind in relation to your services or products when launching your ad campaign.
Once you have the logistics of your ad campaign planned out, it is time to move on to the creative stage of the process. Before launching your facebook ad campaign, it is a very good idea to create a specific landing page on your website that matches the content from your ad. This will be a direct link from your facebook ad campaign to your website for the viewers of your ad. The easier it is for a potential customer to access your website and view your products, the more likely it is for them to purchase an item.
One of the things your facebook ad campaign should include is an eye-catching and attention-holding video directly related to your advertisement. Videos been shown to be the most reliable and memorable form of marketing. A well executed video will also bring a level of professionalism to your ad campaign that a text ad simply cannot offer. Including a video in your facebook ad campaign is much more likely to catch a viewer’s attention, and an interesting and straight-to-the-point video about your product or service can make all the difference when converting these viewers into your customers.
Once the organization and formatting of your ad campaign is complete, it is always a smart idea to enter your campaign into a testing phase in order to obtain optimal results. A/B testing, also known as split testing, is a scientific market strategy that tests different versions of your advertisement side-by-side in order to determine what the most effective strategy for your specific ad campaign is. Like any scientific test executed to obtain data, split testing is most effectively conducted by changing a single variable in your ad campaign structure, such as the age range of your target audience, and launching two simultaneous campaigns that are identical except for the chosen variable. It is important to keep in mind that the variables you are testing do not overlap in order to avoid skewed or misleading results. For example, if you choose age as your variable, you should compare a 21-31 versus 32-41 age range rather than a 21-35 versus 30-45 age range. This type of testing is the most effective way of reaching your ideal target audience due to the fact that this technique offers comprehensive data that allows you to tweak very specific aspects of your campaign until it is perfect.
If you are ready to begin your facebook ad campaign, our team at Zenscape will be happy to help you every step of the way. From helping you streamline your budget and schedule to creating visually impressive videos and webpage designs, we can make the arduous process of launching an ad campaign feel zen. Please feel free to contact us today.
If you’re ready to boost website traffic and begin generating more leads than ever before then book your consultation today/