Did you know that PPC campaign spending plans on platforms like Google ads can change contingent upon the selected keyword phrase on the coveted search engine results Page (SERP)? Typically the higher the search density for the keyword phrase that you want your ad to show up on the bigger the ad spend budget will need to be because there …
Content marketing can be defined as the creation and distribution of online materials, including things like your website’s landing pages, articles like the one you’re reading, original videos, and even social media posts you create. Because there are various forms of content it’s important that you cultivate a digital marketing strategy that incorporates different kinds of media into the content …
