Learn how you can make your social media marketing more effective with these 10 tips. You don’t need a lot of money or resources – just the right ideas and tools!
Your social media marketing campaign isn’t just about getting the word out. It’s also about finding new customers, creating an image for your brand, and even boosting employee morale. But with so many platforms to choose from, it can be difficult to know where you should start.
We’ve organized 10 easy, but effective tips to help you maximize success on social media.
Social media marketing is a long-term investment that requires planning and preparation. Define your social media goals, what you want to achieve and make sure you have all the resources to implement your strategy effectively.
Seek out others in the same line of business for insights about who their audience is and what they post about.
Where are your customers most active? Consider where they spend their time and how often they access information online so you can determine which platforms would best suit your brand. Facebook, Twitter, Instagram and Pinterest are all great for B2C brands while business-to-business companies may find LinkedIn, Xing or Viadeo to be more useful.
Post content that’s relevant and valuable to your audience so they’ll come back for more. Consistency also helps build trust with potential customers, who will know what to expect from your brand. To schedule posts in advance, learn how to use a social media management tool like Hootsuite.
Hashtags help your content get discovered by more people on social media and are a great way to reach new audiences, so make them part of your social media strategy. You can use popular hashtags such as #MondayMotivation with posts about productivity or #ThrowbackThursday to share old photos from your brand’s history.
User-generated content is a great way to fuel social media posts and expand reach as these posts are created by people who already have a positive association with your brand. Don’t forget that using other peoples’ photos or content without their permission is against the law.
Don’t underestimate the power of images! Visual content like photos, memes and graphics are both highly engaging and easily shareable on social media networks. Don’t forget to add relevant keywords in your photo descriptions so you can reap the SEO benefits too!
Custom hashtags add a personal touch to your social media images, videos and posts. For example, @Starbucks might use #StarbuckSongs on a platform like Instagram. You can take note of this approach and apply the same concept to your own business.
Using custom hashtags is an easy and fun way for content creators to connect with their audience. Make it easy for your audience to find you by adding custom hashtags in your preferred social media management tool.
Don’t forget that social media is a conversation, so be sure to engage with people on your social networks. Try to post at least once per day, but don’t post just to post. Try to ensure you are engaging with and providing value to your audience at all times.
There are many tools available for brands to measure their social media performance. Use these metrics to find the channels that work best for you and generate a return on investment.
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